/* ===== AXSOAL · Brand Colors ===== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --wine:        #640219;
  --wine-dark:   #4a0112;
  --wine-light:  #8a1a35;
  --taupe:       #564843;
  --taupe-light: #7a6a64;
  --linen:       #d1c7bd;
  --linen-light: #e8e2da;
  --mist:        #efefef;
  --white:       #ffffff;
  --ivory:       #faf7f4;
  --font-serif: 'Cormorant Garamond', Georgia, serif;
  --font-mono:  'Geist Mono', monospace;
  --max-w: 1200px;
  --nav-h: 72px;
}

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-mono);
  background: var(--ivory);
  color: var(--taupe);
  font-size: 14px;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
}

/* NAV */
.nav {
  position: fixed; top: 0; left: 0; right: 0;
  height: var(--nav-h);
  display: flex; align-items: center; justify-content: space-between;
  padding: 0 2.5rem;
  background: rgba(250,247,244,0.94);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid rgba(209,199,189,0.5);
  z-index: 100;
}
.nav-logo { font-family: var(--font-mono); font-size: 13px; font-weight: 400; letter-spacing: 0.3em; color: var(--wine); text-decoration: none; }
.nav-links { display: flex; gap: 2.5rem; list-style: none; }
.nav-links a { font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--taupe-light); text-decoration: none; transition: color 0.2s; }
.nav-links a:hover, .nav-links a.active { color: var(--wine); }
.nav-toggle { display: none; background: none; border: none; font-size: 20px; cursor: pointer; color: var(--taupe); }

/* HERO */
.hero {
  min-height: 100vh; display: flex; flex-direction: column; justify-content: center;
  padding: calc(var(--nav-h) + 4rem) 2.5rem 5rem;
  max-width: var(--max-w); margin: 0 auto; position: relative;
}
.hero-eyebrow { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--wine); margin-bottom: 2rem; }
.hero-title { font-family: var(--font-serif); font-size: clamp(4rem,10vw,9rem); font-weight: 300; line-height: 1.0; color: var(--wine-dark); margin-bottom: 2rem; }
.hero-title em { font-style: italic; color: var(--wine); }
.hero-sub { font-size: 13px; color: var(--taupe-light); line-height: 1.9; margin-bottom: 3rem; max-width: 360px; }
.hero-cta { display: flex; gap: 1.5rem; align-items: center; flex-wrap: wrap; }
.hero-line { position: absolute; right: 0; top: 50%; transform: translateY(-50%); width: 1px; height: 40%; background: linear-gradient(to bottom, transparent, var(--linen), transparent); }

/* BUTTONS */
.btn-primary { display: inline-block; padding: 0.85rem 2rem; background: var(--wine); color: var(--white); font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; text-decoration: none; border: none; cursor: pointer; transition: background 0.25s, transform 0.15s; }
.btn-primary:hover { background: var(--wine-dark); transform: translateY(-1px); }
.btn-ghost { display: inline-block; padding: 0.85rem 2rem; border: 1px solid var(--linen); color: var(--taupe); font-family: var(--font-mono); font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; text-decoration: none; transition: border-color 0.25s, color 0.25s; }
.btn-ghost:hover { border-color: var(--wine); color: var(--wine); }
.btn-text { font-size: 12px; letter-spacing: 0.1em; color: var(--wine); text-decoration: none; border-bottom: 1px solid var(--linen); padding-bottom: 2px; transition: color 0.2s, border-color 0.2s; }
.btn-text:hover { color: var(--wine-dark); border-color: var(--wine); }

/* STORY */
.story { background: var(--linen-light); padding: 7rem 2.5rem; }
.story-label, .services-label { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--wine); margin-bottom: 3.5rem; max-width: var(--max-w); margin-left: auto; margin-right: auto; }
.story-grid { display: grid; grid-template-columns: 280px 1fr; gap: 4rem; max-width: var(--max-w); margin: 0 auto; align-items: start; }
.story-image-block { position: relative; }
.story-img-placeholder { width: 100%; aspect-ratio: 3/4; background: var(--linen); display: block; overflow: hidden; }
.story-img-placeholder span { font-size: 11px; letter-spacing: 0.15em; color: var(--white); text-transform: uppercase; opacity: 0.8; }
.story-img-placeholder img { width: 100%; height: 100%; object-fit: cover; object-position: center top; display: block; }
.story-img-tag {
  display: block;
  background: var(--wine);
  color: var(--white);
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  padding: 0.6rem 1rem;
  text-align: center;
  margin-top: 0;
}

.story-socials {
  display: flex;
  justify-content: center;
  gap: 1.25rem;
  margin-top: 1.25rem;
}

.story-social-link {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 38px;
  height: 38px;
  border: 1px solid var(--linen);
  color: var(--taupe);
  text-decoration: none;
  transition: border-color 0.2s, color 0.2s, background 0.2s;
}

.story-social-link svg { width: 16px; height: 16px; }

.story-social-link:hover {
  border-color: var(--wine);
  color: var(--wine);
  background: rgba(100, 2, 25, 0.04);
}

.story-connect {
  display: block;
  text-align: center;
  margin-top: 1.25rem;
  font-size: 11px;
}

.story-socials {
  display: flex;
  justify-content: center;
  gap: 1.25rem;
  margin-top: 2rem;
}

.story-social-link {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 38px;
  height: 38px;
  border: 1px solid var(--linen);
  color: var(--taupe-light);
  transition: border-color 0.2s, color 0.2s, background 0.2s;
  text-decoration: none;
}

.story-social-link svg { width: 16px; height: 16px; }

.story-social-link:hover {
  border-color: var(--wine);
  color: var(--wine);
  background: rgba(100, 2, 25, 0.04);
}
.story-text h2 { font-family: var(--font-serif); font-size: clamp(2rem,4vw,3.2rem); font-weight: 300; line-height: 1.2; margin-bottom: 2rem; color: var(--wine-dark); }
.story-text p { font-size: 13px; color: var(--taupe-light); line-height: 1.9; margin-bottom: 1.25rem; max-width: 520px; }
.story-text .btn-text { margin-top: 1rem; display: inline-block; }

/* SERVICES */
.services { padding: 7rem 2.5rem; max-width: var(--max-w); margin: 0 auto; }
.services-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 2px; }
.service-card { display: block; padding: 3rem 2.5rem; border: 1px solid var(--linen-light); background: var(--ivory); text-decoration: none; color: inherit; position: relative; transition: background 0.3s; overflow: hidden; }
.service-card::before { content: ''; position: absolute; bottom: 0; left: 0; right: 0; height: 2px; background: var(--wine); transform: scaleX(0); transform-origin: left; transition: transform 0.35s ease; }
.service-card:hover { background: var(--linen-light); }
.service-card:hover::before { transform: scaleX(1); }
.service-number { font-size: 10px; letter-spacing: 0.2em; color: var(--linen); margin-bottom: 1.5rem; }
.service-card h3 { font-family: var(--font-serif); font-size: 1.8rem; font-weight: 300; margin-bottom: 1rem; color: var(--wine-dark); }
.service-card p { font-size: 12px; color: var(--taupe-light); line-height: 1.8; margin-bottom: 2rem; }
.service-arrow { font-size: 18px; color: var(--wine); transition: transform 0.2s; }
.service-card:hover .service-arrow { transform: translateX(6px); }

.service-card--soon { cursor: default; opacity: 0.75; }
.service-card--soon:hover { background: var(--ivory); }
.service-card--soon:hover::before { transform: scaleX(0); }
.service-card--soon:hover .service-arrow { transform: none; }

.service-coming-tag {
  display: inline-block;
  font-size: 9px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--wine);
  background: var(--linen-light);
  border: 1px solid var(--linen);
  padding: 3px 10px;
  margin-bottom: 1rem;
}

/* NDA BANNER */
.nda-banner {
  background: var(--linen-light);
  border-left: 3px solid var(--wine);
  padding: 1.25rem 1.75rem;
  max-width: var(--max-w);
  margin: 3rem auto 0;
}
.nda-banner p {
  font-size: 12px;
  color: var(--taupe-light);
  line-height: 1.8;
}
.nda-banner strong { color: var(--taupe); font-weight: 400; }

/* PROJECT DETAIL MODAL */
.project-modal-overlay {
  position: fixed; inset: 0;
  background: rgba(74, 1, 18, 0.5);
  z-index: 300;
  display: flex; align-items: center; justify-content: center;
  opacity: 0; pointer-events: none;
  transition: opacity 0.3s ease;
}
.project-modal-overlay.open { opacity: 1; pointer-events: all; }
.project-modal {
  background: var(--ivory);
  max-width: 680px; width: 90%;
  max-height: 85vh;
  overflow-y: auto;
  padding: 3rem;
  position: relative;
}
.project-modal-close {
  position: absolute; top: 1.5rem; right: 1.5rem;
  background: none; border: none; font-size: 20px;
  cursor: pointer; color: var(--taupe-light); line-height: 1;
}
.project-modal-close:hover { color: var(--wine); }
.project-modal-img {
  width: 100%; aspect-ratio: 16/9;
  background: var(--linen);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 2rem;
}
.project-modal-img span { font-size: 10px; letter-spacing: 0.15em; text-transform: uppercase; color: rgba(255,255,255,0.6); }
.project-modal-img img { width: 100%; height: 100%; object-fit: cover; }
.project-modal-tag { font-size: 9px; letter-spacing: 0.25em; text-transform: uppercase; color: var(--wine); margin-bottom: 0.75rem; }
.project-modal-title { font-family: var(--font-serif); font-size: 2rem; font-weight: 300; color: var(--wine-dark); margin-bottom: 1.5rem; }
.project-modal-body { font-size: 13px; color: var(--taupe-light); line-height: 1.9; }
.project-modal-nda {
  margin-top: 1.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--linen);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--linen);
}

/* COMING SOON INTERIOR SECTION */
.coming-soon-section {
  background: var(--wine-dark);
  padding: 5rem 2.5rem;
  text-align: center;
}
.coming-soon-section .page-eyebrow { color: var(--linen); margin-bottom: 1.5rem; }
.coming-soon-section h2 {
  font-family: var(--font-serif);
  font-size: clamp(2rem, 5vw, 3.5rem);
  font-weight: 300;
  color: var(--linen-light);
  margin-bottom: 1.5rem;
}
.coming-soon-section h2 em { font-style: italic; color: var(--linen); }
.coming-soon-section p { font-size: 13px; color: var(--linen); opacity: 0.75; line-height: 1.9; max-width: 480px; margin: 0 auto 2.5rem; }
.coming-soon-pill {
  display: inline-block;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--wine);
  background: var(--linen-light);
  padding: 6px 18px;
  margin-bottom: 2rem;
}

/* CTA BAND */
.cta-band { background: var(--wine-dark); padding: 5rem 2.5rem; text-align: center; }
.cta-band-text { font-family: var(--font-serif); font-size: clamp(1.8rem,4vw,3rem); font-weight: 300; color: var(--linen-light); margin-bottom: 2rem; font-style: italic; }

/* PAGE HEADER */
.page-header { padding: calc(var(--nav-h) + 5rem) 2.5rem 4rem; max-width: var(--max-w); margin: 0 auto; border-bottom: 1px solid var(--linen-light); }
.page-eyebrow { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--wine); margin-bottom: 1.5rem; }
.page-title { font-family: var(--font-serif); font-size: clamp(3rem,7vw,6rem); font-weight: 300; line-height: 1.05; color: var(--wine-dark); margin-bottom: 1.5rem; }
.page-title em { font-style: italic; color: var(--wine); }
.page-desc { font-size: 13px; color: var(--taupe-light); line-height: 1.9; max-width: 520px; }

/* PORTFOLIO GRID */
.portfolio-section { padding: 5rem 2.5rem; max-width: var(--max-w); margin: 0 auto; }
.portfolio-grid { display: grid; grid-template-columns: repeat(12,1fr); gap: 1.5rem; margin-bottom: 3rem; }
.p-card { background: var(--linen-light); overflow: hidden; position: relative; cursor: pointer; }
.p-card.wide  { grid-column: span 7; }
.p-card.tall  { grid-column: span 5; }
.p-card.half  { grid-column: span 6; }
.p-card.third { grid-column: span 4; }
.p-card.full  { grid-column: span 12; }
.p-card-img { width: 100%; aspect-ratio: 4/3; background: var(--linen); display: flex; align-items: center; justify-content: center; overflow: hidden; }
.p-card.tall .p-card-img { aspect-ratio: 3/4; }
.p-card.full .p-card-img { aspect-ratio: 21/9; }
.p-card-img img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s ease; }
.p-card:hover .p-card-img img { transform: scale(1.04); }
.p-card-img-placeholder { width: 100%; height: 100%; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 8px; }
.p-card-img-placeholder span { font-size: 10px; letter-spacing: 0.15em; text-transform: uppercase; color: rgba(255,255,255,0.65); }
.p-card-info { padding: 1.25rem 1.5rem 1.5rem; background: var(--ivory); }
.p-card-tag { font-size: 9px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--wine); margin-bottom: 0.5rem; }
.p-card-title { font-family: var(--font-serif); font-size: 1.3rem; font-weight: 300; color: var(--wine-dark); }

/* PASSWORD GATE */
.password-gate {
  position: fixed; inset: 0;
  background: var(--linen-light);
  z-index: 200;
  display: flex; align-items: center; justify-content: center; flex-direction: column;
}
.password-gate-inner {
  text-align: center; max-width: 380px;
  padding: 3.5rem 2.5rem;
  background: var(--white);
  border: 1px solid var(--linen);
}
.password-gate-logo { font-size: 12px; letter-spacing: 0.3em; color: var(--wine); margin-bottom: 2.5rem; }
.password-gate h2 { font-family: var(--font-serif); font-size: 2rem; font-weight: 300; color: var(--wine-dark); margin-bottom: 0.75rem; }
.password-gate p { font-size: 12px; color: var(--taupe-light); margin-bottom: 2rem; line-height: 1.8; }
.password-gate-input {
  width: 100%; font-family: var(--font-mono); font-size: 14px;
  color: var(--taupe); background: var(--mist);
  border: none; border-bottom: 2px solid var(--linen);
  padding: 0.85rem 0.75rem; outline: none;
  text-align: center; letter-spacing: 0.3em;
  margin-bottom: 0.75rem; transition: border-color 0.2s;
}
.password-gate-input:focus { border-bottom-color: var(--wine); }
.password-gate-error { font-size: 11px; color: var(--wine); margin-bottom: 1rem; min-height: 16px; }

/* UGC PHONES */
.ugc-intro-section { padding: 4rem 2.5rem 2rem; max-width: var(--max-w); margin: 0 auto; }
.ugc-phones-section { padding: 2rem 2.5rem 5rem; max-width: var(--max-w); margin: 0 auto; }
.ugc-phones-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2.5rem; justify-items: center; }

.iphone-frame { width: 100%; position: relative; cursor: pointer; display: flex; flex-direction: column; align-items: center; }
.iphone-outer {
  width: 200px; height: 432px;
  background: #1c1c1e;
  border-radius: 38px;
  padding: 14px 10px;
  position: relative;
  overflow: hidden;
  box-shadow: inset 0 0 0 2px #3a3a3c, 0 0 0 1px #111, 6px 14px 36px rgba(100,2,25,0.2);
}
.iphone-outer::before {
  content: '';
  position: absolute; top: 14px; left: 50%; transform: translateX(-50%);
  width: 64px; height: 7px;
  background: #2c2c2e; border-radius: 5px; z-index: 10;
}
.iphone-outer::after {
  content: '';
  position: absolute; bottom: 22px; left: 50%; transform: translateX(-50%);
  width: 60px; height: 4px;
  background: #3a3a3c; border-radius: 3px;
}
.iphone-screen { width: 100%; height: 100%; background: var(--linen-light); border-radius: 26px; overflow: hidden; position: relative; display: flex; align-items: center; justify-content: center; isolation: isolate; }
.iphone-screen video, .iphone-screen img { width: 100%; height: 100%; object-fit: cover; display: block; border-radius: 0; }

.iphone-drop-zone {
  width: 100%; height: 100%;
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px;
  background: var(--linen-light); border-radius: 26px;
  border: 2px dashed var(--linen); transition: border-color 0.2s, background 0.2s; cursor: pointer;
}
.iphone-drop-zone.dragover { border-color: var(--wine); background: rgba(100,2,25,0.04); }
.iphone-drop-icon { width: 36px; height: 36px; border-radius: 50%; background: var(--wine); display: flex; align-items: center; justify-content: center; }
.iphone-drop-label { font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--taupe-light); text-align: center; padding: 0 16px; line-height: 1.6; }
.iphone-brand-label { margin-top: 14px; text-align: center; }
.iphone-brand-tag { font-size: 9px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--wine); margin-bottom: 3px; }
.iphone-brand-name { font-family: var(--font-serif); font-size: 1rem; font-weight: 300; color: var(--wine-dark); }
.iphone-file-input { display: none; }
.iphone-remove-btn { display: none; font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--wine); background: none; border: none; cursor: pointer; margin-top: 6px; text-decoration: underline; }

/* UGC STATS */
.ugc-stats { display: grid; grid-template-columns: repeat(3,1fr); gap: 2px; background: var(--linen); margin: 0 auto 4rem; max-width: var(--max-w); }
.ugc-stat { background: var(--ivory); padding: 2.5rem 2rem; text-align: center; }
.ugc-stat-num { font-family: var(--font-serif); font-size: 3rem; font-weight: 300; color: var(--wine); display: block; margin-bottom: 0.5rem; }
.ugc-stat-label { font-size: 10px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--taupe-light); }

/* UGC OFFERS */
.ugc-offers { background: var(--linen-light); padding: 5rem 2.5rem; }
.ugc-offers-inner { max-width: var(--max-w); margin: 0 auto; }
.ugc-offers-grid { display: grid; grid-template-columns: repeat(auto-fit,minmax(220px,1fr)); gap: 3rem; margin-top: 3rem; }
.ugc-offer-title { font-family: var(--font-serif); font-size: 1.4rem; font-weight: 300; margin-bottom: 0.75rem; color: var(--wine-dark); }
.ugc-offer-p { font-size: 12px; color: var(--taupe-light); line-height: 1.9; }

/* CONTACT */
.contact-section { padding: 5rem 2.5rem 7rem; max-width: var(--max-w); margin: 0 auto; }
.contact-grid { display: grid; grid-template-columns: 1fr 1.6fr; gap: 6rem; align-items: start; }
.contact-info h3 { font-family: var(--font-serif); font-size: 1.6rem; font-weight: 300; margin-bottom: 1.5rem; color: var(--wine-dark); }
.contact-info p { font-size: 12px; color: var(--taupe-light); line-height: 1.9; margin-bottom: 2.5rem; }
.contact-detail { margin-bottom: 1.25rem; }
.contact-detail-label { font-size: 9px; letter-spacing: 0.25em; text-transform: uppercase; color: var(--wine); margin-bottom: 4px; }
.contact-detail-value { font-size: 13px; color: var(--taupe); }
.contact-form { display: flex; flex-direction: column; gap: 1.5rem; }
.form-group { display: flex; flex-direction: column; gap: 6px; }
.form-label { font-size: 10px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--taupe-light); }
.form-input, .form-textarea, .form-select { font-family: var(--font-mono); font-size: 13px; color: var(--taupe); background: var(--linen-light); border: none; border-bottom: 1px solid var(--linen); padding: 0.85rem 0; outline: none; transition: border-color 0.2s; width: 100%; -webkit-appearance: none; }
.form-input:focus, .form-textarea:focus, .form-select:focus { border-bottom-color: var(--wine); }
.form-textarea { resize: vertical; min-height: 120px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem; }
.form-submit { margin-top: 0.5rem; align-self: flex-start; }
.form-note { font-size: 11px; color: var(--taupe-light); margin-top: -0.5rem; }

/* FOOTER */
.footer { background: var(--wine-dark); padding: 2.5rem; }
.footer-inner { max-width: var(--max-w); margin: 0 auto; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 1rem; }
.footer-logo { font-size: 11px; letter-spacing: 0.25em; color: var(--linen); }
.footer-links { display: flex; gap: 2rem; }
.footer-links a { font-size: 11px; letter-spacing: 0.1em; color: var(--linen); text-decoration: none; opacity: 0.7; transition: opacity 0.2s; }
.footer-links a:hover { opacity: 1; }
.footer-copy { font-size: 10px; color: var(--linen); opacity: 0.5; }

/* MOBILE NAV */
.nav-mobile-menu { display: none; position: fixed; top: var(--nav-h); left: 0; right: 0; bottom: 0; background: var(--ivory); z-index: 99; flex-direction: column; align-items: center; justify-content: center; gap: 2.5rem; }
.nav-mobile-menu.open { display: flex; }
.nav-mobile-menu a { font-family: var(--font-serif); font-size: 2.5rem; font-weight: 300; color: var(--wine-dark); text-decoration: none; font-style: italic; transition: color 0.2s; }
.nav-mobile-menu a:hover { color: var(--wine); }

/* ANIMATIONS */
.fade-up { opacity: 0; transform: translateY(30px); animation: fadeUp 0.8s ease forwards; }
@keyframes fadeUp { to { opacity: 1; transform: translateY(0); } }

/* RESPONSIVE */
@media (max-width: 900px) {
  .nav-links { display: none; }
  .nav-toggle { display: block; }
  .story-grid { grid-template-columns: 1fr; gap: 3rem; }
  .story-img-placeholder { aspect-ratio: 3/4; max-height: 480px; }

  .story-img-tag { right: 0; }
  .services-grid { grid-template-columns: 1fr; }
  .portfolio-grid { grid-template-columns: 1fr 1fr; }
  .p-card.wide, .p-card.tall, .p-card.half, .p-card.third, .p-card.full { grid-column: span 2; }
  .contact-grid { grid-template-columns: 1fr; gap: 3rem; }
  .form-row { grid-template-columns: 1fr; }
  .ugc-stats { grid-template-columns: 1fr; }
  .ugc-phones-grid { grid-template-columns: repeat(2,1fr); }
  .footer-inner { flex-direction: column; text-align: center; }
  .footer { padding: 1.5rem 1.5rem; }
  .footer-links { flex-direction: column; align-items: center; gap: 0.75rem; }
  .cta-band { padding: 3rem 1.5rem; }
}
@media (max-width: 500px) {
  .nav { padding: 0 1.25rem; }
  .hero, .story, .services, .portfolio-section, .contact-section, .ugc-intro-section { padding-left: 1.25rem; padding-right: 1.25rem; }
  .ugc-phones-section { padding-left: 0.75rem; padding-right: 0.75rem; padding-top: 1rem; padding-bottom: 2rem; max-width: 100%; }
  .ugc-featured-section { padding-left: 1.25rem; padding-right: 1.25rem; }
  .portfolio-grid { grid-template-columns: 1fr; }
  .p-card.wide, .p-card.tall, .p-card.half, .p-card.third, .p-card.full { grid-column: span 1; }
  .ugc-phones-grid { grid-template-columns: repeat(2,1fr) !important; gap: 0.5rem; padding: 0; }
  .iphone-frame { width: 100% !important; max-width: 100% !important; }
  .iphone-screen { border-radius: 18px !important; }
  .iphone-outer { width: 100% !important; max-width: 100% !important; height: auto !important; aspect-ratio: 9/19.5; overflow: hidden !important; border-radius: 24px !important; padding: 8px 6px !important; }
}

/* ===== UGC ROW LABELS ===== */
.ugc-row-label {
  font-family: var(--font-serif);
  font-size: 1.6rem;
  font-weight: 300;
  font-style: italic;
  color: var(--wine-dark);
  padding: 3rem 0 1.5rem;
  border-top: 1px solid var(--linen-light);
  margin-top: 1rem;
}
.ugc-row-label:first-child { border-top: none; margin-top: 0; padding-top: 0; }


/* ===== WHY CONTENT CREATION ===== */
.ugc-why { background: var(--wine-dark); padding: 6rem 2.5rem; }
.ugc-why-inner { max-width: var(--max-w); margin: 0 auto; }
.ugc-why-title { font-family: var(--font-serif); font-size: clamp(2rem,5vw,3.5rem); font-weight: 300; color: var(--linen-light); margin-bottom: 2rem; }
.ugc-why-intro { font-size: 13px; color: var(--linen); opacity: 0.85; line-height: 1.9; max-width: 620px; margin-bottom: 1rem; }
.ugc-why-sub { font-size: 12px; color: var(--linen); opacity: 0.7; letter-spacing: 0.05em; margin-bottom: 1.5rem; }
.ugc-why-list { list-style: none; display: flex; flex-direction: column; gap: 0.9rem; max-width: 520px; }
.ugc-why-list li { font-size: 13px; color: var(--linen-light); line-height: 1.7; padding-left: 1.5rem; position: relative; }
.ugc-why-list li::before { content: '—'; position: absolute; left: 0; color: var(--white); }
.ugc-why .page-eyebrow { color: var(--white); }

/* ===== STRATEGY PAGE ===== */
.strategy-stats-section { padding: 5rem 2.5rem 3rem; max-width: var(--max-w); margin: 0 auto; }
.strategy-stats-label { font-size: 10px; letter-spacing: 0.3em; text-transform: uppercase; color: var(--wine); margin-bottom: 2.5rem; }
.strategy-stats-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 2px; background: var(--linen); }
.kpi-card { background: var(--ivory); padding: 2.5rem 2rem; text-align: center; }
.kpi-value { font-family: var(--font-serif); font-size: 3rem; font-weight: 300; color: var(--wine); margin-bottom: 0.5rem; }
.kpi-label { font-size: 10px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--taupe); margin-bottom: 0.5rem; }
.kpi-desc { font-size: 11px; color: var(--taupe-light); line-height: 1.7; }
.strategy-cases-section { padding: 4rem 2.5rem; max-width: var(--max-w); margin: 0 auto; }
.strategy-cases-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem; margin-top: 2.5rem; }
.case-card { background: var(--linen-light); padding: 2.5rem; }
.case-platform { font-size: 9px; letter-spacing: 0.25em; text-transform: uppercase; color: var(--wine); margin-bottom: 0.5rem; }
.case-title { font-family: var(--font-serif); font-size: 1.6rem; font-weight: 300; color: var(--wine-dark); margin-bottom: 1.5rem; }
.case-img { width: 100%; aspect-ratio: 16/9; background: var(--linen); display: flex; align-items: center; justify-content: center; margin-bottom: 1.5rem; }
.case-img span { font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.6); }
.case-img img { width: 100%; height: 100%; object-fit: cover; }
.case-body { font-size: 12px; color: var(--taupe-light); line-height: 1.9; margin-bottom: 1.5rem; }
.case-metrics { display: grid; grid-template-columns: repeat(3,1fr); gap: 1rem; border-top: 1px solid var(--linen); padding-top: 1.25rem; }
.case-metric { text-align: center; }
.case-metric-val { display: block; font-family: var(--font-serif); font-size: 1.4rem; font-weight: 300; color: var(--wine); margin-bottom: 3px; }
.case-metric-lbl { font-size: 9px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--taupe-light); }

/* ===== CONTACT SOCIALS ===== */
.contact-socials { display: flex; gap: 1rem; margin-top: 0.75rem; }

/* ===== RESPONSIVE UPDATES ===== */
@media (max-width: 900px) {
  .strategy-stats-grid { grid-template-columns: repeat(2,1fr); }
  .strategy-cases-grid { grid-template-columns: 1fr; }
}


/* ===== UGC FEATURED VIRAL ROW ===== */
.ugc-featured-section {
  padding: 4rem 2.5rem 3rem;
  max-width: var(--max-w);
  margin: 0 auto;
}
.ugc-featured-inner {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 5rem;
  align-items: center;
}
.ugc-featured-phone {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 1rem;
}
.ugc-featured-phone-label {
  text-align: center;
}
.ugc-featured-content {}
.ugc-featured-title {
  font-family: var(--font-serif);
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 300;
  line-height: 1.1;
  color: var(--wine-dark);
  margin-bottom: 1.25rem;
}
.ugc-featured-title em { font-style: italic; color: var(--wine); }
.ugc-featured-desc {
  font-size: 13px;
  color: var(--taupe-light);
  line-height: 1.9;
  max-width: 520px;
  margin-bottom: 2rem;
}
.ugc-featured-stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
  background: var(--linen);
  margin-bottom: 1.5rem;
}
.ugc-featured-stat {
  background: var(--ivory);
  padding: 1.25rem 1rem;
  text-align: center;
}
.ugc-stat-num {
  font-family: var(--font-serif);
  font-size: 1.8rem;
  font-weight: 300;
  color: var(--wine);
  display: block;
  line-height: 1;
  margin-bottom: 0.35rem;
}
.ugc-stat-lbl {
  font-size: 9px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--taupe);
  display: block;
}
.ugc-featured-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--wine);
  background: var(--linen-light);
  border: 1px solid var(--linen);
  padding: 6px 14px;
}

@media (max-width: 900px) {
  .ugc-featured-inner { grid-template-columns: 1fr; gap: 2rem; }
  .ugc-featured-stats { grid-template-columns: repeat(2, 1fr); }
  .ugc-featured-phone { max-width: 200px; margin: 0 auto; width: 100%; }
}

/* ===== UGC FEATURED TIKTOK LINK ===== */
.ugc-featured-link {
  display: block;
  text-decoration: none;
  position: relative;
}
.ugc-featured-link .iphone-outer {
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.ugc-featured-link:hover .iphone-outer {
  transform: translateY(-4px);
  box-shadow: inset 0 0 0 2px #3a3a3c, 0 0 0 1px #111, 8px 20px 44px rgba(100,2,25,0.28);
}
.ugc-featured-tiktok-badge {
  position: absolute;
  bottom: 14px;
  left: 50%;
  transform: translateX(-50%);
  background: rgba(100, 2, 25, 0.88);
  color: #fff;
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 5px 12px;
  border-radius: 20px;
  display: flex;
  align-items: center;
  gap: 6px;
  white-space: nowrap;
  opacity: 0;
  transition: opacity 0.2s ease;
}
.ugc-featured-link:hover .ugc-featured-tiktok-badge {
  opacity: 1;
}

/* ===== UGC PHONE LABELS ===== */
.ugc-phones-grid { align-items: start; }
.ugc-phone-label {
  margin-top: 12px;
  text-align: center;
  padding: 0 4px;
  width: 100%;
}
.ugc-phone-cat {
  font-size: 9px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--wine);
  margin-bottom: 3px;
}
.ugc-phone-brand {
  font-family: var(--font-serif);
  font-size: 1rem;
  font-weight: 300;
  color: var(--wine-dark);
  line-height: 1.3;
}

/* ===== UGC CLICK-TO-PLAY ===== */
.iphone-screen {
  position: relative;
}
.play-overlay {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 26px;
  cursor: pointer;
  transition: background 0.2s;
  z-index: 10;
}
.play-overlay:hover {
  background: rgba(0,0,0,0.12);
}
/* Play button always visible; hides when playing */
.play-btn {
  width: 48px;
  height: 48px;
  background: rgba(100, 2, 25, 0.5);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  transition: transform 0.15s, opacity 0.2s;
  box-shadow: 0 2px 12px rgba(0,0,0,0.35);
}
.play-btn svg {
  margin-left: 4px;
}
/* When playing: hide btn, show on hover */
.play-overlay.playing .play-btn {
  opacity: 0;
}
.play-overlay.playing:hover .play-btn {
  opacity: 1;
}
.play-overlay:hover .play-btn {
  transform: scale(1.08);
}